Brand Spirit

At NNC, we are redefining what it means to "Stay in Your Lane." Our brand is driven by the belief that true creativity thrives in individuality, and that innovation emerges when we carve our own path. Founded by Marty & Lloyd, NNC is a British premium streetwear brand deeply rooted in the essence of London, where the spirit of authentic streetwear is fostered.

Inspired by Marty’s visionary approach to design and creativity, NNC captures the essence of nostalgic youth through vintage graphics and childhood animations. Our focus on denim goes beyond fabric; we push the boundaries of design, crafting unique pieces that define our own lane in the world of fashion.

At NNC, craftsmanship is not just a skill—it's our signature. Every detail is meticulously considered, fuelled by our belief that denim has limitless potential. Innovation, sustainability, and creativity are the cornerstones of our brand, driving us to pioneer new styles and challenge industry norms, all while striving to make a positive impact on culture and people.

"When you're in your own lane, there's less traffic." #StayInYourLane